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Watch these two exhibitionists wax lyrical about the benefits of consuming, well, themselves. Pom-Bear. The Bare Bear Snack. Working closely with BMB, we created these charming Commercials for this popular snack. The excellent comedy duo Cardinal Burns provided the voices of the bears.
Initially conceived as a stop from animation in a real kitchen, this TVC and subsequent online films were created using a combination of live action, stop frame and CG. We wanted to have the feel of stop frame but with the ability to have flexibility in post production. As a result we shot all the backgrounds for real with stand in Pom Bears, then recreated them in CG so we could animate them to our hearts content. The end result is a fun light hearted campaign that has gone on to be hugely successful for KP Snacks and BMB. So much so that they came back and asked us to do anew camapiagn for the upcoming Golden Hoops product (Baked Hula Hoops). All in all. a success and pleasure to work on.