If You Can Fit On It, You Can Chill On It / ASOS

The lovely folks at ASOS approached us to create this quirky film as part of their summer campaign. We follow a number of 20 somethings as they check out the best places to chill in the sun, with increasingly bizarre and surreal results. Don’t do this at home kids, it’s only for the Professionals!


Client – ASOS
Creative director (ASOS) – Keith Grey
Director – Blac Ionica
Production Company – Blac Ionica
Producer – Brigitte Leicht
Dop – Franklin Dow
1st AD – Jai Lusser
Editing – Elena De Palma
Post production – Blac Ionica
Music – Al fingers