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This exciting Cinema, TV and Print Campaign for Citroen through Havas followed on from Citroen’s last outer space themed commercial. We were awarded the honour to unveil the latest seven seater from Citroen; the Grand C4 Picasso. We show an astronaut family making the most of the new Citroen C4’s spacious cabin whilst in, er… space.
This This whole commercial was created using various CG programs including Lightwave, XSI and Maya then all composited together in After Effects. We oversaw all the post production from our studio, ensuring that every element and asset fired together perfectly like a huge visual jigsaw. Designing the spacesuits was great fun and the dog one especially! In addition to the TVC we produced online and youtube banners that were used extensively on the release of this new model. Below is the 360 degree loop used on youtube.
Agency: Havas Worldwide
Directors: Blac Ionica
Production Company: Blac Ionica
Post Production: Blac Ionica
Lead Animator: Barney Hewlett
Animation/Modelling: Doug Kennedy
Modelling/Texturing: Julia Friedl & Craig Clark
Zbrush Modelling: Will Preston
Lead Compositor: Jamie Howlett
Compositor: Tim Marchant
Colourist: James Banford @ The Mill
Sound Design: Angell Sound
Voice Over: Peter Serafinowicz