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BMB and Everline Business Credit commissioned us to make a pair of quirky and absurd Commercials. The focus was on small business owner’s and their inner persona’s and aspirations. Being small business owners ourselves, we can totally relate!
This first commercial is centred around a business owner’s inner ‘Control Freak’ with extremely high standards. The other film focuses on a business owner’s inner ‘Top Dog’, c’mon people… it’s a French Bulldog wearing a bowler hat and monocle, what’s not to like?!
The distinctive voice over was provided by impersonator extraordinare and ‘Spitting Image’ legend Jon Culshaw.
A serious amount of planning went into this project that was all shot in a single day. It was a long day but nonetheless a single day. We really wanted to give the concept a real Art Directed feel and so pushed the look as much as possible. Our Art Director, Rebecca Todd worked wonders with this project. Also we were very lucky to get an extremely well behaved dog. In the end we felt he actually quite liked wearing a bowler hat and monocle. As usual all the post production was done at our studio in Dalston.
Directors: Blac Ionica
Producer: Brigitte Leicht
DOP: Matt Fox
Post Production: Blac Ionica
Sound Design: 750 MPH
Voice Over: Jon Culshaw
Final Grade: Smoke & Mirrors