Big Recipe Carlos & Big Recipe Felicity / Innocent Smoothies

Our two ads (each for different Innocent smoothie flavours) reflect the honesty and simplicity of the brand. We filmed in a green screen studio to create the rolling hills, shooting the stop-frame stills on a Canon 5D. Working with Dan Germain and Richard Reed from Innocent was a pleasure, as was designing the sound for the ad – most of which came out of our sound designer’s mouth.


Directors: Blac Ionica
Production Company: Another Film Company
Agency: Lowe
D.O.P: Will Bex
Animation: Blac Ionica
Sound Design: Blac Ionica
Voice Over: Johnny Ball
Final Grade: The Mill