McDonald's Grassroots Football / McDonald’s

Not only is a McDonald’s good for after a football game but also helps makes them happen in the first place. This online spot brings animation and photomontage together to highlight all the excellent work McDonald’s is doing in the community.


Agency: Razorfish

Direction: Blac Ionica

Producer: Brigitte Leicht 

Lead Designer/Animator: Melanie Krein

Designer/Animator: Gideon Prins

Animator: Rosalvo Melo

Voice Over: Dexter Fletcher