Book Of Inventions / Observer
What pops up from a toaster? Ground breaking inventions of course! Some that are the best thing since sliced bread…. get it!
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Many people think when watching this that its CG. It isn’t. This is in fact a stop frame and photomontage film. We used a rotating table, so that we could incrementally rotate each item. This gives the illusion of drift which we then composited into the kitchen shot.
Credits
Agency: W+K
Director: Blac Ionica
Producer: Adam Sawers
Sound: Blac Ionica