Objects / Sharp

With a super clean, scientific feel, these laboratory based Idents for Sharp celebrate innovation in football. They feature in between ITV’s coverage of England in the UEFA Euro 2012 qualifiers. All of these Sponsorship Idents were shot in one day in HD on the Alexa camera. We shot a load of cycling Idents for the Tour Of Britain in the same day too, unfortunately you’ll have to wait until next year to see those.


Directors: Blac Ionica
Production Company: Another Film Company
Agency: Work Club
D.O.P: Oliver Schofield
Final Grade: Smoke & Mirrors
Sound Design: Factory
Voice Over: Tom Hollander