Foot Locker - "Sneakerpedia"

Here's a Trailer that we've just Directed and Animated for a brand new website which has just kicked off.  'Sneakerpedia' is a visual  Wiki for Sneakers. It's a dedicated space for sneakerheads to show off their prize collections and communicate with each other.

It was a tight turn around, as far as making the film goes, but we're really proud of the results, we hope you will like the film too. The film was completed using a mixture of photography and CGI (in Lightwave), we then composited the whole lot together in After Effects and then graded it.

Credits:
Title: Sneakerpedia Trailer
Client: Foot Locker
Client Contact Name: Tim Cincotta
Agency, City: SapientNitro, London
Creatives: Malcolm Poynton, Kate Eltringham, Andrew Day
Production Company: Blac Ionica
Directors: Blac Ionica
VFX: Blac Ionica
Sound Design: Blac Ionica